The 5 steps to Create your Facebook page for Business
It’s no longer a “good idea” for most businesses to be on Facebook. With close to one billion users actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.
Thing is, as more and more Facebook features change, so does the process of setting up a Page.
Right now these are the 5 steps needed to create your Business page on Facebook :
Step 1: Choose a Classification.
To begin, navigate to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
Each of these classifications provides more relevant fields for your desired Page.
Step 2: Complete Basic Information.
Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.
Finish “About” Section
The “about” section will serve as the main 2-3 sentence description for your company. Make sure to include a link to your company website as well.
Upload Profile Picture
Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish.
Add to Favorites
Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.
Reach More People
Step 3: Understand the Admin Panel.
The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.
In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:
- Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
- Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
- Page Roles: Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages.
Step 4: Populate Page With Content.
Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.
The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:
- Plain text status
- Photo with caption
- Link with caption
- Video with caption
- Event page
- Location check-in
When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.
This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page.
Step 5: Measure Your Growth.
Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:
- Overview: This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
- Likes: This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
- Reach: This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
- Visits: This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.
We can help you get started on Facebook, if you would like us to help your business contact www.newtecservices.com and we will help you to create your business Facebook page