Top 12 Reason’s Why Your Business Should Write A Blog

Blogging is one of the most valuable tools that business have to engage with customers and prospects. If you’re not already blogging then it is time to get started or you will get left behind. If you need a little bit of inspiration then here are 12 reasons (in no particular order) why your business should be blogging.

1/ Blogging gives you a simple and easy way for your to connect relevant information to your customers.

2/ Blogging allows you to become a subject area expert

3/ It gives you as a company a voice, a blog is a place to talk about new products and services.

4/ Blogging makes you think about news worthy topic’s, your industry, your customers and the world around you.

5/ A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.

6/ Your blog will create a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback.

7/ Your blog creates free PR, Business bloggers are often interviewed by journalists as industry experts.

8/ A blog builds confidence and relationships with prospects, customers will look to you as a reliable resource for information on your industry and they will then come to you to buy.

9/ Running a blog helps to sharpen your business focus, you have to create a blogging strategy and you must define who you are blogging for and why. A blog with no focus attracts no readers.

10/ Blogging helps you stay ahead of the game. You have to stay on top of news, trands and competitors to be a successful blogger. It makes you an industry leader, not a follower.

11/ Your blog will give you insight into your readers. Blog stats allow you to track readers, click-thoughts, popular topics, shares and comments. You can even tell what day of the week your visitors prefer to stop by.

12/ You can tell your brand story. Blogging is a great way to offer more insight into your company, your vision, philosophy, employees and ideas. Telling your customers why you are in business and how you can help them.

Contact for any question’s , comments and or help to get your business blogging today.

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