What is Social Marketing
Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors. This strategically oriented discipline relies on creating, communicating, delivering, and exchanging offerings that have positive value for individuals, clients, customers and partners.
Many of social marketing’s key characteristics have been widely adopted by other fields, and in turn social marketing has integrated practices developed elsewhere.
Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Social Marketing begins with a bottom-up versus a top-down perspective, and therefore rejects the paternalist notion that “experts know what is best and will tell people how to behave for their own good” in favor of an audience-centered approach which seeks to understand what people want and provides them support in acquiring it.
Social Marketing hits many people on many platforms, you need to be social
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